Scale your beauty brand

AMP helps independent beauty brands get shelf-ready and retail-approved.
From TikTok Shop to Target.com.

Beauty's b2b network

$30B
in the US Clean Beauty Market
with a surge in demand for non-toxic beauty products.
67%
Of Gen Z Beauty Buyers
are willing to pay extra for products personalized to them.
90%
Of Gen Z and Millennial Consumers
are interested in purchasing clean beauty products in the future.

Why choose Amp?

  • AMP Beauty is on a mission to curate and distribute emerging beauty.

  • We make it easy to shop and discover innovative and sustainable beauty for the next generation of beauty shoppers.

  • Our aim is to support a new generation of beauty brands and emerge as the premier beauty destination with a community-first approach.

  • Our limited acceptance meanswe only work with brands we truly believe in.

74+ Brands Onboarded (130+ historically)

the amp experience

our onboarding flow

Week 1

Kick Off

Here, You'll:
- Sign your retail agreement
- Submit your onboarding fee
- Complete your GMV plan
- Start your WERCSmart certification if needed (required for Target.com)
- Ship your first products to AMP HQ
- Finish your client mapping form

Week 2

Logistics & Setup

You’ll send your products to our Los Angeles HQ, and our team handles the rest.

Once here, you’ll also select your platform plan so we can slot in your SKUs and finalize your retail setup.

Week 3

Time to launch

We'll begin retail onboarding into channels like:
- Target.com
- Macys.com
- TikTok Shop
- The TJX Companies (T.J. Maxx, Marshalls)
- Additional retail + wholesale partners as available

Finally, you'll fill out our Launch Marketing Form so we could best help market your release. 

ready to take your brand to the next level?

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Before
After

Real growth starts with real audience insight

AMP helps you understand who’s buying, where demand is growing, and how your brand fits into the broader beauty landscape so you can make informed decisions before scaling into major retail. We give brands the data they need to understand who’s buying, where demand lives, and how to grow with intention across every channel.

Did you know?

>15x
Market Growth
Potential for brands prioritizing inclusive beauty.
94%
Of Gen Z Consumers
say they're more likely to purchase from brands they see as "cool", or feel a sense of community with.
70%
Of Gen Z Consumers
only trust a brand after carrying out their own research.

FAQ

Why should I partner with AMP?

Partnership with AMP gives you the chance to expand your reach, unlock additional sales opportunities with our retail partners, and join a community of brands that are breaking barriers in the inclusive beauty space. We eliminate the competition and fuss of a saturated marketplace like Amazon, and promote your products to discerning, diverse beauty consumers. If you’re looking for a curated, authentic, personalized shopping experience for existing and new customers, AMP is the place for you.

Tell me more about AMP Beauty

AMP Beauty is a digital retailer that makes it easy to shop and discover the best inclusive beauty for all textures and all shades. With more than 50 brands—and counting!—our mission is to provide a safe, convenient, effective, and tech-forward way to keep you glowing.

I’m a new brand – what do I need to get my products listed on AMP?

We understand that launching a new brand can be daunting, so we’re here to help. If you're interested in joining AMP, here's what you'll need:

• High-quality, clean products that are free from toxic ingredients.
• A strong and consistent brand identity, including a logo, brand kit, and color scheme with hex codes that we can use when featuring your products.
• A wholesale deck to help us understand your brand and products.
• High-resolution photos of your products on a white or transparent background.
• Product copy that tells us all about your offerings.
• Verified UPCs for each of your products.
• Material Safety Data Sheets (MSDS) if applicable.
• A website, social media page, or relevant links where we can learn more about your brand.

We understand that not every new brand will meet all of these requirements, but we’re always on the lookout for emerging brands that show promise in the inclusive beauty and wellness space.

How much does AMP get when I sell a product?

AMP Beauty offers a consignment agreement to brands interested in joining the platform. The agreement outlines that AMP Beauty will sell the product on behalf of the brand and will remit payment to the brand once the sale is complete.

After the product is sold for the payment price, AMP Beauty will send the entirety of the income, minus a percentage of the sale, to the consignor within 30 days of the sale. The percentage of the sales kept by AMP Beauty is 50%.
Why should I sell with AMP instead of my own website?
Many of our partners are direct-to-consumer brands with their own websites and little-to-no retail experience. Partnership with AMP gives you the chance to expand your reach, unlock additional sales opportunities with our retail partners, and join a community of brands that are breaking barriers in the inclusive beauty space. We eliminate the competition and fuss of a saturated marketplace, like Amazon, and promote your products to more conscious, diverse beauty consumers.

I think I'm ready – so what exactly do I get for the onboarding fee?

⚡ Administrative Support:
Our team will provide support in setting up and optimizing your product listings on our platform. We’ll ensure that your brand is presented in the best possible way and that your products are easy to find and purchase.

⚡ Marketing Initiatives:
We’ll create marketing initiatives to promote your brand to our customer base. This includes social media campaigns, email marketing, paid social, activations, and targeted marketing efforts.

⚡ Creatives and Graphics:
Our team will provide creatives and graphics to help you create a strong visual brand presence on our platform. We’ll work with you to create product images and other visuals that are appealing and that highlight the unique features of your products.

⚡ Packaging/Shipping:
Our team will revise packaging materials, protective wraps, and logistics to help you deliver your products to customers in the most efficient and cost-effective way.

⚡ Brand Coaching and Support:
Our team will provide support to help you navigate our platform and align on growth and scaling on the AMP Beauty platform.

A plan for every brand

Designed for beauty brands ready to elevate. AMP Beauty partners with both emerging and established businesses to build, scale, and refine their brand experience.

Test & discover

$59 / month

A streamlined B2B solution designed for emerging beauty brands. We'll help you begin your wholesale journey and grow a retail presence.

  • Multi-channel access to AMPBeauty.com, Target.com, Macys,com, TikTok Shop and many more.
  • Low minimums, designed specifically for emerging beauty brands ready to test wholesale.

  • Join a founder community breaking barriers in inclusive beauty, with quarterly reports and marketing support.

Amp Pro

Request Price

A complete wholesale sales solution for established or scaling beauty brands, including strategic support and hands-on account guidance.

  • Full-service wholesale solution with hands-on strategy to scale with intention.

  • Access to founder office hours and PR/influencer features for scaling into major retail.

  • Advanced analytics and retail compliance assistance. Everything established brands need to expand their reach.

Compare plans

Services

Test & Discover

Pro
SKUs

3

Scalable

Multi-Channel Sales Access

Full-Service Fulfillment
Performance Insights
Marketing Support
Event Support
Founder Community Access
PR / Influencer Features
Retailer Specific Strategy
Retail Buyer Introductions
Retail Compliance Assistance
Founder Office Hours
Retail Consultants

Don't Take Our Word For It

74+ Brands Onboarded (130+ historically)

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ready to take your brand to the next level?