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More than a beauty store

built around discovery, representation and better beauty for all
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Come Find Your People

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Meet the Founders

the independent brands behind the bolt
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Your New Favorite Starts Here

tried, tested, and truly adored
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New Loves MEET Fan Favs

FROM EMERGING CLEAN BEAUTY BRANDS TO TRIED-AND-TRUE BESTSELLERS, FIND YOUR NEXT OBSESSION
NEW

Sydoni C Glow Ritual Cleanser 3.38 oz.

Sydoni Skin

$35.00

NEW

Sydoni Silk C Radiance Veil Vitamin C Moisturizer 1.69 oz.

Sydoni Skin

$45.00

NEW

Perkies Sustainable High-Waisted Biker Shorts – Everyday Activewear

Perkies

$45.00

NEW

Sydoni Liquid Glow Vitamin C Brightening Serum with Niacinamide + Hyaluronic Acid 1 oz.

Sydoni Skin

$50.00

NEW

Sydoni Skin Silk Melt Cleansing Balm – Hydrating Makeup Remover & Oil Cleanser 3.52 oz.

Sydoni Skin

$39.00

VCLINICA Hyaluronic Acid + Retinol Firming Moisturizer with Vitamins C & E 2 oz

VCLINICA

$59.00

VCLINICA Hyaluronic Acid + Vitamins C & E Antioxidant Firming Serum

VCLINICA

$55.00

NEW

Natural Bristle Gentle Exfoliation Body Brush

Regeily

$26.99

NEWBIES

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Happy Natural Body Deodorant 2.65 oz.
Happy Natural Body Deodorant 2.65 oz.
BEST SELLER
NEW

Happy Natural Body Deodorant 2.65 oz.

Play Pits
4.6 (11)

$13.99

Suga Natural Body Deodorant 2.65 oz.
Suga Natural Body Deodorant 2.65 oz.
BEST SELLER
NEW

Suga Natural Body Deodorant 2.65 oz.

Play Pits
4.6 (11)

$13.99

Daily Glow Vitamins For Glowing Skin & Healthy Hair 30 servings
Daily Glow Vitamins For Glowing Skin & Healthy Hair 30 servings
BEST SELLER
NEW

Daily Glow Vitamins For Glowing Skin & Healthy Hair 30 servings

Mela Vitamins

$39.99

Glow Up Gold Signature Edge Brush
Glow Up Gold Signature Edge Brush
BEST SELLER
NEW

Glow Up Gold Signature Edge Brush

On The Edge Baby Hair

$11.99

10% Glycolic Exfoliating Treatment Tonic 6 oz.
10% Glycolic Exfoliating Treatment Tonic 6 oz.
BEST SELLER
NEW

10% Glycolic Exfoliating Treatment Tonic

skin magic
5.0 (25)

from $30.00

Recondition Barrier Cream 1.69 oz.
Recondition Barrier Cream 1.69 oz.
BEST SELLER
NEW

Recondition Barrier Cream 1.69 oz.

Enudium
5.0 (2)

$63.99

A bottle of The Condish System Free Conditioner with a pink label and silver cap, standing on a marble surface with a blurred indoor background.
BEST SELLER

The Condish Protein-Free Conditioner 8 oz.

OrganiGrowHairCo
4.9 (65)

$20.99

Growpoo Clarifying Shampoo 8 oz.
BEST SELLER

Growpoo Clarifying Shampoo 8 oz.

OrganiGrowHairCo
5.0 (63)

$20.99

BEST SELLERS

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Meet The New Class

FROM SLEEP SOLUTIONS TO SUSTAINABLE SCENTS, DISCOVER BRANDS THAT ARE REDEFINING CONSCIOUS BEAUTY

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Read Fragrances

Read Fragrances

Omosilk

Omosilk

Confidence Patch Be You

ZVYK

Detoxifying Clay Mask With Aloe Vera & Oatmeal 3 oz.

Yemi Cosmetics

LUNAESCENT Touch-Free Skincare Applicator Set with Silicone Pads & Gold Spatula

LUNAESCENT

Olive & Fig Apothecary

Olive & Fig Apothecary

YA-MAN

YA-MAN

Flexi Wand Lash Growth Mascara

C&D Beauty

Purify Black Soap 12 oz.

Amola

Restorative Everywhere Balm 3.38 oz.

Afrigarnics Skincare

a deeper look

CURB APPEAL IS GREAT, BUT THE INGREDIENTS LIST IS WHERE IT'S AT. HERE ARE SOME OF OUR FAV FORMULAS.

B. Skin Tight™ 9-in-1 Nutrient-Infused Marine Collagen + Electrolytes (10 and 20 pack)
NEW

B. Skin Tight™ 9-in-1 Nutrient-Infused Marine Collagen + Electrolytes (10 and 20 pack)

Active Beauty

from $31.99

Restorative Pure Marula Oil 1.03 oz
Restorative Pure Marula Oil 1.03 oz
NEW

Restorative Pure Marula Oil 1.03 oz

Afrigarnics

$29.99

Glow Plump Pre, Pro & Postibotics Serum 1.01 oz.
Glow Plump Pre, Pro & Postibotics Serum 1.01 oz.
NEW

Glow Plump Pre, Pro & Postibotics Serum 1.01 oz.

Teluris
5.0 (1)

$49.00

Enchanted Fragrance Oil 15 mL
Enchanted Fragrance Oil 15 mL
NEW

Enchanted Fragrance Oil 15 mL

Bobbie Miche
5.0 (5)

$34.99

Flexi Wand Lash Growth Mascara
Flexi Wand Lash Growth Mascara

Flexi Wand Lash Growth Mascara

C&D Beauty
1.0 (1)

$31.99

Patch De-Puff Eye Mask
Patch De-Puff Eye Mask
NEW

Patch De-Puff Eye Mask

Enudium

$19.99

Private Island Body Oil 3.4 oz.
Private Island Body Oil 3.4 oz.
NEW

Private Island Body Oil 3.4 oz.

Blue Water Girls

$34.99

Reboot Detox Shampoo 7.8 oz.
Reboot Detox Shampoo 7.8 oz.
NEW

Reboot Detox Shampoo 7.8 oz.

Naturally Drenched

$25.99

Private Island Body Oil 3.4 oz.

Private Island Body Oil 3.4 oz.

$34.99
Private Island Glow Serum 3.4oz

Private Island Glow Serum 3.4oz

$39.99

High-Performance Body Ritual

This is more than bodycare. It’s a curated daily ritual powered by clean science, purposeful ingredients, and cultural intention.

Shop BWG's Collection

High-Performance Body Ritual

This is more than bodycare. It’s a curated daily ritual powered by clean science, purposeful ingredients, and cultural intention.

Shop BWG's Collection
Private Island Body Oil 3.4 oz.

Private Island Body Oil 3.4 oz.

$34.99
Private Island Glow Serum 3.4oz

Private Island Glow Serum 3.4oz

$39.99

AMP IS EVERYWHERE

we're on target, too

shop our edit of clean, non-toxic beauty from emerging brands, on Target.com

take me to the bullseye
Best Body Butter, Love the subtle coconut scent and keeps my skin soft and moisturized all day.
– Lauren C.
Pretty Nicky 100% Natural Whipped Body Butter 8 oz.
Pretty Nicky 100% Natural Whipped Body Butter 8 oz.