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The World Cup Edit

all-star clean beauty picks from emerging founders — non-toxic formulas for every skin tone, every fan
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FREE U-WASH with Every Order

discover clean, high-performing beauty from independent brands
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More Than a Beauty Store

community built around discovery, representation, and better beauty for all
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Meet Beauty's Best Kept Secrets

fom emerging founders to cult favorites, discover products worth talking about
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New Loves MEET Fan Favs

FROM EMERGING CLEAN BEAUTY BRANDS TO TRIED-AND-TRUE BESTSELLERS, FIND YOUR NEXT OBSESSION
NEW

Amuse Bouche 30mL

Jo Phillipe Fragrances

$89.00

NEW

Ambre Nuit West 30mL

Jo Phillipe Fragrances

$89.00

NEW

Dirty Gold 30mL

Jo Phillipe Fragrances

$89.00

NEW

Bold Poppy Eau de Parfum

Read Fragrances

from $29.00

NEW

Radiant Rose Eau de Parfum

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from $29.00

NEW

Wild Mimosa Eau de Parfum

Read Fragrances

from $29.00

Happy Natural Body Deodorant 2.65 oz.
Happy Natural Body Deodorant 2.65 oz.
BEST SELLER
NEW

Happy Natural Body Deodorant 2.65 oz.

Play Pits
4.6 (11)

$13.99

Suga Natural Body Deodorant 2.65 oz.
Suga Natural Body Deodorant 2.65 oz.
BEST SELLER
NEW

Suga Natural Body Deodorant 2.65 oz.

Play Pits
4.6 (11)

$13.99

NEWBIES

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Happy Natural Body Deodorant 2.65 oz.
Happy Natural Body Deodorant 2.65 oz.
BEST SELLER
NEW

Happy Natural Body Deodorant 2.65 oz.

Play Pits
4.6 (11)

$13.99

Suga Natural Body Deodorant 2.65 oz.
Suga Natural Body Deodorant 2.65 oz.
BEST SELLER
NEW

Suga Natural Body Deodorant 2.65 oz.

Play Pits
4.6 (11)

$13.99

Daily Glow Vitamins For Glowing Skin & Healthy Hair 30 servings
Daily Glow Vitamins For Glowing Skin & Healthy Hair 30 servings
BEST SELLER
NEW

Daily Glow Vitamins For Glowing Skin & Healthy Hair 30 servings

Mela Vitamins

$39.99

Glow Up Gold Signature Edge Brush
Glow Up Gold Signature Edge Brush
BEST SELLER
NEW

Glow Up Gold Signature Edge Brush

On The Edge Baby Hair

$11.99

10% Glycolic Exfoliating Treatment Tonic 6 oz.
10% Glycolic Exfoliating Treatment Tonic 6 oz.
BEST SELLER
NEW

10% Glycolic Exfoliating Treatment Tonic 6 oz.

skin magic
5.0 (25)

from $7.99

Recondition Barrier Cream 1.69 oz.
Recondition Barrier Cream 1.69 oz.
BEST SELLER
NEW

Recondition Barrier Cream 1.69 oz.

Enudium
5.0 (2)

$63.99

The Condish Protein-Free Conditioner 8 oz.
The Condish Protein-Free Conditioner 8 oz.
BEST SELLER

The Condish Protein-Free Conditioner 8 oz.

OrganiGrowHairCo
4.9 (65)

$20.99

Growpoo Clarifying Shampoo 8 oz.
Growpoo Clarifying Shampoo 8 oz.
BEST SELLER

Growpoo Clarifying Shampoo 8 oz.

OrganiGrowHairCo
5.0 (63)

$20.99

BEST SELLERS

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Meet The New Class

FROM SLEEP SOLUTIONS TO SUSTAINABLE SCENTS, DISCOVER BRANDS THAT ARE REDEFINING CONSCIOUS BEAUTY

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Read Fragrances

Read Fragrances

Omosilk

Omosilk

Confidence Patch Be You

ZVYK

Detoxifying Clay Mask With Aloe Vera & Oatmeal 3 oz.

Yemi Cosmetics

LUNAESCENT Touch-Free Skincare Applicator Set with Silicone Pads & Gold Spatula

LUNAESCENT

Olive & Fig Apothecary

Olive & Fig Apothecary

YA-MAN

YA-MAN

Flexi Wand Lash Growth Mascara

C&D Beauty

Purify Black Soap 12 oz.

Amola

Restorative Everywhere Balm 3.38 oz.

Afrigarnics Skincare

a deeper look

CURB APPEAL IS GREAT, BUT THE INGREDIENTS LIST IS WHERE IT'S AT. HERE ARE SOME OF OUR FAV FORMULAS.

B. Skin Tight™ 9-in-1 Nutrient-Infused Marine Collagen + Electrolytes (10 and 20 pack)
NEW

B. Skin Tight™ 9-in-1 Nutrient-Infused Marine Collagen + Electrolytes (10 and 20 pack)

Active Beauty

from $31.99

Restorative Pure Marula Oil 1.03 oz
Restorative Pure Marula Oil 1.03 oz
NEW

Restorative Pure Marula Oil 1.03 oz

Afrigarnics

$29.99

Glow Plump Pre, Pro & Postibotics Serum 1.01 oz.
Glow Plump Pre, Pro & Postibotics Serum 1.01 oz.
NEW

Glow Plump Pre, Pro & Postibotics Serum 1.01 oz.

Teluris
5.0 (1)

$49.00

Enchanted Fragrance Oil 15 mL
Enchanted Fragrance Oil 15 mL
NEW

Enchanted Fragrance Oil 15 mL

Bobbie Miche
5.0 (5)

$34.99

Flexi Wand Lash Growth Mascara
Flexi Wand Lash Growth Mascara

Flexi Wand Lash Growth Mascara

C&D Beauty

$31.99

Patch De-Puff Eye Mask
Patch De-Puff Eye Mask
NEW

Patch De-Puff Eye Mask

Enudium

$19.99

Private Island Body Oil 3.4 oz.
Private Island Body Oil 3.4 oz.
NEW

Private Island Body Oil 3.4 oz.

Blue Water Girls

$34.99

Reboot Detox Shampoo 7.8 oz.
Reboot Detox Shampoo 7.8 oz.
NEW

Reboot Detox Shampoo 7.8 oz.

Naturally Drenched

$25.99

Private Island Body Oil 3.4 oz.

Private Island Body Oil 3.4 oz.

$34.99
Private Island Glow Serum 3.4oz

Private Island Glow Serum 3.4oz

$39.99

High-Performance Body Ritual

This is more than bodycare. It’s a curated daily ritual powered by clean science, purposeful ingredients, and cultural intention.

Shop BWG's Collection

High-Performance Body Ritual

This is more than bodycare. It’s a curated daily ritual powered by clean science, purposeful ingredients, and cultural intention.

Shop BWG's Collection
Private Island Body Oil 3.4 oz.

Private Island Body Oil 3.4 oz.

$34.99
Private Island Glow Serum 3.4oz

Private Island Glow Serum 3.4oz

$39.99

AMP IS EVERYWHERE

we're on target, too

shop our edit of clean, non-toxic beauty from emerging brands, on Target.com

take me to the bullseye
Best Body Butter, Love the subtle coconut scent and keeps my skin soft and moisturized all day.
– Lauren C.
Pretty Nicky 100% Natural Whipped Body Butter 8 oz.
Pretty Nicky 100% Natural Whipped Body Butter 8 oz.