Yemi (Fits Me) Cosmetics is a Nigerian-owned indie brand, creating cosmetics that "fits" the needs of those who have been excluded. Our mission is to bring awareness to diverse beauty unseen, and positively impact the beauty industry. We rebel against the beauty standards that have made women of color feel excluded, and stand in the gap to demand meaningful change.

All of our products are vegan, cruelty free, melanin-friendly, paraben-free, and suitable for ALL skin types.