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About
Every brand in this collection was founded by a woman. Shop skincare, hair care, body care, fragrance, period care, sleep and wellness from women-owned, founder-led brands that AMP Beauty carries, including Rif Care, OrganiGrowHairCo, Dryft Sleep, BEJOU and Black Girl Sunscreen. Many are also on Target.com; see AMP on Target.
The AMP edit
How to shop Female-Founded
About this collection: brands self-identify as female-founded when they apply to AMP Beauty. Read more in Our Standards.
Skincare: build a simple routine
Start with three steps: cleanse, moisturize, protect. The Sydoni Skin Silk Melt Cleansing Balm melts away makeup and sunscreen at night. In the morning, Sydoni Skin pairs vitamin C with niacinamide and hyaluronic acid in its Liquid Glow Vitamin C Serum. Lock it in with a moisturizer. BEJOU, founded by Carolina Lopez, makes its Hydrating Dew moisturizer for sensitive skin. Finish with SPF. Give any new routine a few weeks before you judge how it's working.
Hair and body
For curls and coils, Bask And Bloom Essentials covers wash day to styling, from a leave-in conditioner to an alcohol-free gel. For your body, That Good Good Shea blends Ghanaian shea butter with avocado oil in its lotions and hand cream. Keep a hand cream by the sink and in your bag.
Fragrance, sleep and wellness
Fragrance is a good way to discover new brands. Jo Phillipe Fragrances offers 10 mL sizes of scents like Bordeaux, so you can try one before you commit to a full bottle. Read Fragrances makes eau de parfum in scents like Radiant Rose, Bold Poppy and Wild Mimosa.
This collection also reaches past beauty. Dryft Sleep Magnesium Sleep Spray is a topical magnesium spray for your wind-down routine. Rif Care makes organic period care. Mix and match across categories to reach free shipping on orders over $40.
What does female-founded mean at AMP Beauty?
It means a woman started the brand. Brands tell us about their founders when they apply to sell with AMP Beauty. Learn more in Our Standards. Questions about a specific brand? Contact us and we'll help.
What's the difference between female-founded and women-owned?
Female-founded describes who started the brand. Women-owned describes who owns it today. The two often overlap, but not always, since ownership can change as a company grows. This collection is built around founders.
Are all AMP Beauty brands women-owned?
Almost. Nearly every brand AMP Beauty carries is women-owned, which is why this collection is so large. It spans skincare, hair care, body care, fragrance, candles, period care, sleep and wellness, so you can shop women-led brands in almost every category.
What makes a good gift from this collection?
Fragrance minis and candles are easy wins. Try a 10 mL eau de parfum from Jo Phillipe Fragrances or a candle from Stash Candle Co. For someone who needs rest, the Dryft Sleep Essentials Kit is a thoughtful pick. Pair two small items to reach free shipping over $40.
Can I shop AMP Beauty in person?
Our DTLA and UCLA stores are closed. You can shop online here, find a curated selection on Target.com, or meet us at pop-ups. Online orders ship Monday, Wednesday, Friday and Saturday. Nearby? Choose Local pickup at checkout and collect from the AMP Beauty office at 453 S Spring St, Los Angeles.