Florae is more than a hair care brand; it’s a commitment to hair wellness. Our plant-powered, scientist-crafted formulas are designed to meet your unique hair needs with care and precision, offering a personalizable approach to nurturing textured hair.

Our Commitment to Whole-Body Health
At Florae, we view whole-body wellness as the foundation of vibrant, flourishing hair and a full, confident life. Our products support your journey to feeling and looking your best from the inside out because we know that when health is prioritized, hair will naturally thrive.

Dr. Natalie King is more than a beauty founder; she’s a neuroscientist and former healthcare provider with a deep-rooted expertise in Biophysiology and Neuroscience. Driven by scientific rigor and a personal commitment to hair health, Dr. King established Florae to reflect her multifaceted approach to beauty and wellness. As an Afro-Latina Caribbean woman with textured hair and a highly regarded medical affairs professional, she understands the unique needs of women and created Florae to bridge the gap between cutting-edge science and accessible beauty.