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Founder Stories · Brand Spotlight
Be honest: how many times has a surprise shower undone a fresh press, a twist-out or a brand-new install? Tracey Pickett grew up watching that happen every time clouds rolled over her Atlanta hair salon. Years later, she reinvented the rain hat.
“We can’t stop the rain, but we can stop it from stopping you!”
— Tracey Pickett, founder of Hairbrella
Meet the founder behind Hairbrella, the Black- and woman-owned Atlanta brand that made the first-ever satin-lined rain hat.
Umbrellas, newspapers and plastic bags
As a child in Southwest Atlanta, Tracey watched women of all ages scramble for an umbrella, a newspaper or a plastic bag at the first sign of rain, all to protect the time and money they had just spent on their hair. It seemed to rain every time she went to the salon herself.
The problem followed her. In law school, rain ruined her hair on the way to an on-campus interview. Later, at a Fortune 500 company, she saw it affect women from all walks of life.
65 prototypes later
Tracey searched for something that combined fashion and function and found nothing. So she took matters into her own hands. After 65 prototypes and countless focus groups, she left corporate law and launched Hairbrella in 2016.
“Hairbrella was born, not out of vanity but out of necessity.”
— Tracey Pickett
The result is a 100% waterproof hat with a satin lining, an adjustable band, a UV-blocking visor and a hidden pocket it folds into, so it can live in your purse or glove compartment until the forecast turns. The design is patented, Tracey has shared her story on Good Morning America, and the rain hat holds a 4.9-star rating from more than 1,400 reviews on Hairbrella’s site.
Your Hairbrella routine
Rain: the Classic Rain Cap
Hairbrella Classic Satin-Lined Rain Cap · $39.99
A waterproof microfiber shell, a protective satin lining, a roomy interior and a UV-blocking visor keep you, and your hair, protected, polished and prepared. When the sun comes out, it folds into its own storage pocket.
Shower: the Classic Shower Cap
Hairbrella Classic Satin-Lined Shower Cap · from $33.99
A satin-lined interior and a waterproof exterior keep suds and steam out, and the adjustable band fits any hairstyle. It’s plastic-free, made of lightweight, breathable microfiber that resists mildew and odor between uses.
Sleep: the Classic Sleep Cap
Hairbrella Classic Satin-Lined Sleep Cap · from $28.99
An adjustable fit and satin lining keep your hair protected, frizz-free and in place all night, whatever its texture, length or style. It’s the Hairbrella AMP customers buy most.
What customers are saying
“Keeps my locs completely dry when I go on my rainy day walks.”
— MrsH, verified reviewer, on the rain hat
“This is perfect! Thank you for inventing what everyone else was thinking about needing.”
— Marquita T., verified buyer, on the rain hat
Reviews shared on hairbrella.com, where the rain hat holds a 4.9 rating across 1,466 reviews.
Be ready for the forecast
Start with the rain cap, or cover every part of your day. Through October 18, take 20% off Hairbrella at AMP with code RAINREADY. Every order over $40 ships free.
Founder story and quotes from hairbrella.com. Launch year and law career from Black Enterprise. Product details from Hairbrella and AMP Beauty product pages.
