This is home base. This is your fresh start. The beginning of a cleaner, better, beauty routine. One that you can be proud of — because the products are mindful, the intent is as pure as the formulas, and the results speak for themselves. Our curated edit of products spans hair, nails, fragrance, and skin, from emerging brands, indie companies, and diverse founders. From Antevorta to Kazmaleje. Saaf Body to Hairbrella. Masami to Perkies. There's something made with the way you shop, and discover, in mind.