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Buff Experts

Buff Experts creates bold, plant-powered products for body care. While face skin gets all of the attention, the Buff Experts line of clean body care focuses on high-quality, natural ingredients to pamper and protect every gorgeous nook and cranny of your body. Influenced by the flora and fauna of co-founder Sina Zere's Habesha heritage, you can expect tried and true products to reclaim your health from your scalp to your skin and your intimate parts. Follow Buff Experts, here.

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Meet the founder

Sina Zere & Brandon O'Neill, Buff Experts

Edmonton, AB, CanadaFounded 2020Women-ownedBlack-ownedBIPOC-owned

Sina Zere opened a small chain of waxing bars in Edmonton in 2016. After waxing tens of thousands of clients and hearing the same body-care complaints, her team couldn't find clean products that solved them, so they made their own. A 2017 bath and body line became Buff Experts in 2020, relaunched with her husband and co-founder, Brandon O'Neill.