Meet the founder
Sina Zere & Brandon O'Neill, Buff Experts
Sina Zere opened a small chain of waxing bars in Edmonton in 2016. After waxing tens of thousands of clients and hearing the same body-care complaints, her team couldn't find clean products that solved them, so they made their own. A 2017 bath and body line became Buff Experts in 2020, relaunched with her husband and co-founder, Brandon O'Neill.
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