We believe that the future of beauty rests with brands that build with inclusivity, authenticity, and sustainability in mind. And we know that founders who reign from HBCUs — Historically Black Colleges and Universities — know that charge all too well. We, too, are proud HBCU alumnae, who graduated from the illustrious Clark Atlanta University in Atlanta, Georgia. Our school's motto, "I'll find a way or make one," is a tenet that has propelled us at AMP: in beauty, in business, and beyond. With this collection, we want you to shop and discover fellow HBCU beauty founders, and other Black-owned brands. Creators who embody the spirit of AMP, and our mission to build a better beauty industry for all textures, all genders, and all shades. — Angel and Montré, co-founders at AMP Beauty.