Luv Scrub is a Black woman owned brand, led by Caroline Owusu-Ansah. She launched Luv Scrub in 2016, and with it, brought a spa-quality, West African beauty ritual to the masses. People Magazine dubbed her colorful mesh exfoliator the “New Loofah,” while Allure magazine lauded it with a Best of Beauty Award in 2020. Caroline's vision for Luv Scrub has helped transcend cultural boundaries and become a symbol of self-love, self-care, and the beauty found in embracing traditions from around the world. Follow Luv Scrub, here.