Meet the brush that cleans itself—so your hair routine stays as fresh as your results. The Self-Cleaning Hair Brush is designed to simplify everyday styling while elevating hair health, combining smart functionality with effortless performance.

With a single press, trapped hair is instantly released, eliminating buildup and keeping your brush hygienic between uses. Flexible, anti-static bristles glide through hair to gently detangle, smooth frizz, and enhance natural shine without pulling or breakage.

The cushioned base softly massages the scalp with every stroke, helping stimulate circulation while distributing your hair’s natural oils for a healthier, more polished finish. Lightweight, durable, and designed for all hair types, this is your everyday essential for smoother, shinier, and more manageable hair—without the mess.

Use on dry or damp hair, starting at the ends and working your way up to gently detangle without breakage. Glide through sections to smooth, shape, and distribute natural oils from root to tip.

After use, press the button on the back of the brush to release collected hair in one motion. Remove and discard hair, then rinse the bristle base if needed. Allow to fully air dry before next use.

Use daily for best results.

Made with a durable ABS plastic body, flexible nylon bristles, and a cushioned airbag base designed for gentle scalp stimulation. Features an internal stainless steel mechanism for the self-cleaning function and a non-slip ergonomic handle for comfortable use.

Founder Tanya grew up in Maryland with thick, curly hair and spent years fighting frizz, heat damage and styling tools that couldn't handle her texture. In 2022 she brought together engineers, cosmetic scientists and beauty professionals to build at-home tools that work on every hair type. The name stands for 'Beauty In My Eyes'.