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📍 We’re live @ Macy’s Herald Square

meet the future of emerging beauty
Visit us at 151 W 34th — see what’s next ▸

Mood. Matched.

your fall vibe, decoded in color.
Swipe to Shop by Mood ▸

🧡 “Glow Goals or Gaslight?”

energy attracts energy. Light up your mood and your mirror.
Shop Orange ▸

🤍 “The Purity Myth”

because balance beats perfection. Simplify your routine, amplify your radiance.
Shop Egg White ▸

💛 “Main Character Energy”

confidence isn’t bought—it’s built. Brighten your vibe, not just your skin.
Shop Yellow ▸

🟢 “The Clean Girl Lie”

clean beauty isn’t a trend—it’s self-respect. Feed your skin what it deserves.
Shop Green ▸

🤎 “Soft Life, Hard Truth”

because rest is resistance—and your glow needs recovery.
Shop Brown ▸

New Loves MEET Fan Faves

FROM EMERGING CLEAN BEAUTY BRANDS TO TRIED-AND-TRUE BESTSELLERS, FIND YOUR NEXT OBSESSION
NEW

Bordeaux Cement Candle 11 oz.

Jo Phillipe Fragrances

$47.99

NEW

Curl Enhancer Styling Cream 4 oz.

Fancy's Hair Innovation

$27.99

NEW

Botanical Repair Shampoo 8 oz.

Fancy's Hair Innovation

$34.99

NEW

Private Island Body Oil 3.4 oz.

Blue Water Girls

$35.00

NEW

Desire Body Oil 2 oz.

Amola

$20.00

NEW

Mighty Works Bundle

Striking + Strong

$26.99

NEW

Starter Pack

Striking + Strong

$26.99

NEW

Wash Day Starting Line Up

Striking + Strong

$39.99

NEWBIES

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50% off
BEST SELLER
NEW

English Lavender Multi-Purpose Pillow Spray

Take Care Wellness

$30.00 $14.99 Sale

BEST SELLER
NEW

Glow Up Gold Signature Edge Brush

On The Edge Baby Hair

$11.99

BEST SELLER
NEW

10% Glycolic Exfoliating Treatment Tonic 6 oz.

skin magic
5.0 (25)

from $7.99

NEW

Recondition Barrier Cream 1.69 oz.

Enudium
5.0 (2)

$63.99

BEST SELLER

The Condish Protein-Free Conditioner 8 oz.

OrganiGrowHairCo
4.9 (65)

$20.99

BEST SELLER

Growpoo Clarifying Shampoo 8 oz.

OrganiGrowHairCo
5.0 (63)

$20.99

BEST SELLER
NEW

Perkies Petals Reusable Nipple Covers (in 3 shades)

Perkies
4.9 (81)

$24.99

Lemon Basil Incense Cones

Erin & Avery

$27.99

BEST SELLERS

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Meet The New Class

FROM SLEEP SOLUTIONS TO SUSTAINABLE SCENTS, DISCOVER BRANDS THAT ARE REDEFINING CONSCIOUS BEAUTY

SHOP ALL

Terra and Self

LÖVVE Beauty

Florae Beauty

Florae Beauty

Stash Candle Co.

Stash Candle Co.

Efori

Efori

Regeily

Regeily

Nipskin

Nipskin

Dryft Sleep

Dryft Sleep

Teluris

Teluris

Uzari Skincare

Uzari Skincare

Jo Phillipe Fragrances

Jo Phillipe Fragrances

a deeper look

CURB APPEAL IS GREAT, BUT THE INGREDIENTS LIST IS WHERE IT'S AT. HERE ARE SOME OF OUR FAV FORMULAS.
NEW

Glow Plump Pre, Pro & Postibotics Serum 1.01 oz.

Teluris
5.0 (1)

$49.00

BEST SELLER

Daily Essential Multivitamin for Women 30 servings

Mela Vitamins

$39.99

NEW

Refreshing Citrus Body Wash 8.5 oz.

That Good Good Shea
4.0 (1)

$14.99

NEW

Clear Confidence Moisturizer 1.7 oz.

BEJOU
5.0 (1)

$49.99

BEST SELLER
NEW

10% Glycolic Exfoliating Treatment Tonic 6 oz.

skin magic
5.0 (25)

from $7.99

NEW

Magnesium Sleep Spray 4.3 oz.

Dryft Sleep
5.0 (2)

$28.99

BEST SELLER

Good Biome Prebiotic Scalp Oil 2 oz.

Bea's Bayou
4.7 (34)

$24.99

BEST SELLER

The Condish Protein-Free Conditioner 8 oz.

OrganiGrowHairCo
4.9 (65)

$20.99

Essentials Collection Body Toner 4 oz.

Essentials Collection Body Toner 4 oz.

$35.99
Essential Collection Body Butter 8 oz.

Essential Collection Body Butter 8 oz.

$43.99
Essentials Collection Body Cleanser 6 oz.

Essentials Collection Body Cleanser 6 oz.

$26.99

High-Performance Body Ritual

This is more than bodycare. It’s a curated daily ritual powered by clean science, purposeful ingredients, and cultural intention.

Shop Regeily's Collection

High-Performance Body Ritual

This is more than bodycare. It’s a curated daily ritual powered by clean science, purposeful ingredients, and cultural intention.

Shop Regeily's Collection
Essentials Collection Body Toner 4 oz.

Essentials Collection Body Toner 4 oz.

$35.99
Essential Collection Body Butter 8 oz.

Essential Collection Body Butter 8 oz.

$43.99
Essentials Collection Body Cleanser 6 oz.

Essentials Collection Body Cleanser 6 oz.

$26.99
Love it! It's like vaseline but better.
– Jonalisa W.
Helly Jelly Multi-Purpose Non-Petroleum Skin Jelly and Protectant
Helly Jelly Multi-Purpose Non-Petroleum Skin Jelly and Protectant