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The AMP Journal
Founder Stories
05 storiesThe people behind the brands on our shelves, and the products they made.
No. 05 · Latest
Enudium: Skin Built to Last
Meet Khamissa, the founder pairing African ethnobotanicals with modern science for skin that's protected, hydrated, balanced and even, from face to body. Read the story →All storiesNewest first
04
VCurls: Born Behind the Chair
VCurls didn't start in a lab. It was born behind the chair at Versus Salon in Virginia Beach, where curl specialist Michelle... VCurls Clean Beauty · Oct 4
03
Tara Harris's No-Panties Revolution
After surgery, she couldn't wear the underwear she relied on. So HR executive Tara Harris spent four years hearing no before launching... Black-owned Oct 2
02
Raana Kashani Gregg's Clean Touch
Applying her son's eczema cream left her fingers inflamed and her skincare wasted. So attorney and mom Raana Kashani Gregg invented Lunaescent,... LUNAESCENT Clean Beauty · Oct 1
01
Jahnessa Adeyemi’s Beauty Rebellion
She walked into beauty stores and walked out empty-handed. So Jahnessa Adeyemi built Yemi Cosmetics: vegan, cruelty-free skincare made for melanin-rich skin.... Yemi Cosmetics Skincare · Sep 30
New founder story every week.